People assume scaling paid social is a money problem. It isn't. At IM8 we were running thousands of ads a month, and the constraint was never spend — it was creative. We could always add budget. We could not always add enough fresh, high-quality work to deploy it profitably.
Once you see that, you reorganize around it. Creative stops being a service function that supports campaigns and becomes the production line the whole growth engine feeds on. CO8 was the tool we built because nothing else could keep up — and fixing that constraint became one of the biggest reasons we scaled the way we did.
If your account has plateaued and your first instinct is to touch the budget or the bids: look at your creative shipping rate first. That number is usually the ceiling.