Frequently asked questions

CO8 is an AI creative operating system for D2C brands — a platform that turns your products, customer reviews, offers, brand identity, and campaign goals into performance-ready static ad creatives, at scale. It started as the internal creative engine behind IM8, where it produced thousands of high-performing ads a month, and it's now open to brands, agencies, and creators everywhere.

Two letters, two layers. "CO" stands for commerce, creative operations, and co-creation — the people building modern D2C brands every day. The "8" is the infinite creative loop: turned on its side it becomes the symbol of infinity — create, test, learn, improve, refresh, scale, repeat, grow. Together, CO8 means Creative Operations for Commerce Growth.

Yes — CO8 began as the internal creative engine behind it. It was forged inside IM8, producing the thousands of high-performing static ads a month that helped scale it, before being opened up as a product for every D2C brand, agency, and creator.

CO8 was built by operators, not a software company. Its co-founders ran the brands it was forged inside: Danny Yeung — co-founder & CEO of IM8 and CEO of Prenetics (NASDAQ: PRE) — while Gary Hui, CO8's CEO and co-founder, led the platform's development as IM8's AI growth strategist. The team is advised by Joel Neoh (founder of Fave, Groupon Malaysia and KFit) and Marc Hardgrove (CEO of The HOTH).

High-quality static ad creatives built specifically for paid social and performance marketing — the formats that actually move Meta, Instagram, TikTok, Pinterest, and Google Display. Every asset comes out on-brand, in the dimensions each platform needs, and ready to test: structured concepts across hooks, angles, layouts, and offers, not random one-off images.

You start with strategy, not prompts. CO8 pulls your real inputs — products, reviews, offers, brand identity, and campaign goals — and mines angles from the language your customers actually use. It then generates structured, on-brand variations across hooks and formats, so you can launch disciplined test cohorts, learn what works, and feed every winner back into a living library that makes the next batch sharper.

Because it wasn't trained in a lab and shipped — it was forged in the real world, producing thousands of ads a month for one of the fastest-growing DTC brands on earth. The output looks designed, not generated: studio-grade visuals that hold up in a competitive feed, where obvious AI artifacts quietly kill performance. Quality is the whole point — volume without quality just burns budget.

No. CO8 is built so a single operator can produce agency-grade static ads without a design team, a brief, or a two-week turnaround. Your brand is encoded once — palettes, logos, fonts, product — so everything comes out on-brand by default. And if you do have designers, it removes the repetitive production work so they can focus on the highest-leverage creative.

Yes. You lock your palettes, logos, fonts, and product once, and CO8 respects them on every asset — so output stays unmistakably yours at any volume. The "co" in CO8 stands for co-creation: your taste, strategy, and identity stay human, while the speed and scale become a system.

Most AI tools generate random images. CO8 is a creative engine, not an image generator: it starts from your real brand assets and a sharp brief, produces structured ad creatives designed for performance, keeps everything on-brand, and turns testing into a compounding system. The moat isn't the model — it's the operating system around it: strategy in, on-brand volume out, every learning captured.

Yes. CO8 gives you structured variations to start from, and you stay in control of taste and direction — adjust angles, swap hooks, refine, and regenerate. The system handles the volume; you keep the judgment.

The static ad formats and aspect ratios that perform on Meta, Instagram, TikTok, Pinterest, and Google Display — so what you generate is ready to upload and test, not reformatted by hand.

CO8 is purpose-built for static ad creatives — the format that drives the majority of DTC performance and is the fastest to produce and test at volume. Static is the focus, and it's where the compounding testing loop pays off first.

Yes — and that's the whole point. Once your brand is encoded, CO8 spins up structured, on-brand variations across hooks, angles, and formats in minutes, so a single afternoon can produce what used to take a studio a month. It's not a gimmick: it's exactly how IM8 fed its ad accounts thousands of high-performing static ads a month.

Because it was never built to make pretty pictures — it was built to win in the feed. The output looks designed, not generated, stays on-brand by default, and is structured around the hooks and angles that actually drive performance. Obvious AI artifacts quietly kill results, and CO8 was tuned in the real world, across thousands of live ads, to avoid exactly that.

Absolutely. CO8 puts agency-grade static ads in anyone's hands — no design team, no brief, no two-week turnaround. A small team (or a team of one) can now produce what used to require an entire agency, and out-test competitors who are still waiting on their next round of creative.

IM8 treated creative as a system, not a series of one-off projects — and CO8 was the engine behind it. By producing thousands of high-quality static ads a month and relentlessly testing them, it turned creative volume into a compounding growth advantage: IM8 is on track to surpass $200M in revenue in its second year as the fastest-growing supplements brand in history.

Speed and scale, without sacrificing quality or brand — most teams are forced to pick two of the three, while CO8 gives you all three at once. Then it turns every test into a learning that makes the next batch smarter. That compounding loop, not any single ad, is the real moat, and it's very hard for competitors to copy.

CO8 removes the creative bottleneck on day one — you can go from inputs to a batch of test-ready ads the same afternoon. How fast that turns into performance depends on your offer and audience, but more quality tests, sooner, is how winners get found faster.

Brands, agencies, growth teams, and creators — anyone whose growth is capped by creative volume rather than budget. If you can always spend more but can't always make enough great creative fast enough, CO8 is built for you: D2C brands feeding hungry algorithms, agencies serving more clients without growing headcount, media buyers who need test variations on demand, and solo creators who want agency-grade output.

Plans scale with your volume — from Starter at $99/mo up to Agency at $999/mo, with tiers for creators, growing brands, and high-volume teams. You can see the current plans on the pricing page. Pricing is indicative and may change at launch.

CO8 is purpose-built for the static ad formats that drive Meta, Instagram, TikTok, Pinterest, Google Display and beyond, and it's made for global D2C — one brand, many markets. The platform and this site are available in multiple languages; you can switch the site language any time from the globe menu in the top bar.

Just your real inputs: products, customer reviews, offers, brand identity (logos, colors, fonts), and your campaign goals. CO8 turns those into a sharp brief and a stream of on-brand ad variations — no prompt-engineering required.

You do. The creatives you generate are yours to use, and commercial usage is included on paid plans — so you can run them across every paid and organic channel without worrying about rights.

Your brand assets are used to generate your creative and keep everything on-brand — that's it. We treat your products, identity, and inputs as yours; see our privacy policy for the full detail on how data is handled.

Danny Yeung is a co-founder of CO8 and the co-founder & CEO of IM8 — the fastest-growing supplements brand in history, co-founded with David Beckham and wholly owned by Prenetics (NASDAQ: PRE). Running thousands of ads a month at IM8 is what proved that creative volume, not budget, is the real ceiling on growth — and it's a big reason CO8 exists.

Gary Hui is the CEO and co-founder of CO8. As IM8's AI growth strategist he led the platform's development, turning an internal creative engine into a product anyone can use to produce high-performing static ads at scale.

Joel Neoh is a strategic advisor to CO8 and one of Southeast Asia's most prolific consumer-tech founders. He built and scaled Groupon Malaysia and later Fave (acquired by Pine Labs), reaching millions of consumers and merchants across the region, and advises CO8 on consumer growth and go-to-market.

Marc Hardgrove is a strategic advisor to CO8 and the CEO of The HOTH, one of the world's largest SEO and content-marketing companies. He advises CO8 on demand generation, marketing operations, and turning high-volume creative into measurable, repeatable growth.

Request access from any “Request access” button on the site. We're rolling out to brands, agencies, and creators now — tell us a bit about your team and we'll be in touch as we open up access. Early users get the same engine that scaled IM8.