How many ads should you be testing?
A rule of thumb from operators who ship thousands a month.
$10,000
USD
$2,000
$100,000
$200,000
Recommended fresh ads / month
20Distinct angles / month
5Rule of thumb based on how high-growth DTC accounts staff creative testing — tune to your account. Not a guarantee of results.
Proven in the wild
5K–20K
Ads shipped per month inside IM8
$200M+
IM8 year-two revenue, fueled by CO8 creative
$1B+
Comfrt projected 2026 revenue — the operator playbook behind CO8
5+
Channels covered — Meta, Instagram, TikTok, Pinterest, Google Display
Close the gap this week.
CO8 produces the batch your spend deserves — in an afternoon.
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