Emotional hooks × practical claims — the classic DTC testing ground.
Nobody buys rationally for themselves and emotionally for their dog — it's both, always. Test the full matrix.
Pet care
Two buyers in every purchase
The heart buys the story; the head buys the ingredients. CO8 tests emotional and practical angles side by side so you stop guessing which converts.
Breeds, ages, sizes — segments everywhere
Puppy vs senior, small breed vs large. Every segment deserves its own creative, and only a volume system can afford that.
Reviews are your best copywriter
Pet owners write the most vivid reviews in DTC. CO8 mines them for hooks your team would never invent.
Built for review-rich brands
“CO8 starts from your customers' own language — the reviews, the before/afters, the vet mentions — and turns it into structured, on-brand angles at volume.”
Proven in the wild
5K–20K
Ads shipped per month inside IM8
$200M+
IM8 year-two revenue, fueled by CO8 creative
$1B+
Comfrt projected 2026 revenue — the operator playbook behind CO8
5+
Channels covered — Meta, Instagram, TikTok, Pinterest, Google Display
Common questions
Can it use our customer photos? +
Yes — real customer and UGC imagery becomes native-style statics, with your brand rules applied so the feed feels authentic and still yours.
Does it work for subscriptions and refills? +
Yes — subscription, refill-reminder, and bundle offers each get their own angle spreads, the highest-leverage creative in recurring categories.
What angles typically win in pet? +
Testimonial and transformation frames, ingredient/vet-trust angles, and comparison layouts — tested as a spread, because every brand's market answers differently.
Keep exploring
Creative leverage, on your side of the table.
See what your products look like through the engine that scaled IM8.
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