About CO8
CO8 began as the internal engine that fed IM8 thousands of ads a month. Keeping it in-house stopped making sense once its value was obvious beyond one brand.
Origin
CO8 was not designed on a whiteboard. It was built inside IM8, the supplements brand co-founded by Danny Yeung and David Beckham, to solve a problem no amount of extra ad spend could fix: the team could raise budget in an afternoon, but it could not manufacture enough genuinely different, on-brand creative to spend it well.
The name is short for it — Creative Operations for Commerce Growth. "CO" is the commerce and co-creation at the center of the work: the founders, operators, and creative teams building modern D2C brands, and the belief that AI should work alongside them rather than replace their taste. "8" is the loop turned sideways into infinity — create, test, learn, refresh, scale, repeat.
Inside IM8, that loop ran at a volume few outside performance marketing would believe: thousands of static ads a month, mined from real customer language and stamped on-brand at generation time, feeding the testing cadence that pushed IM8 past $200M in year-two revenue.
Keeping the platform in-house stopped making sense once its value was obvious beyond one brand — so CO8 opened it to every D2C brand, agency, and creator running the same trade of volume against quality.
“Great creative shouldn't require a big agency or a huge team. We saw firsthand what this platform did inside IM8 — keeping it in-house stopped making sense. CO8 puts the ability to make high-performing static ads, at scale, into anyone's hands. That's the whole point.”
Gary Hui
CEO & Co-Founder, CO8 · Former AI Growth Strategist, IM8
How we got here
No funding round or roadmap started CO8. A production problem did — and the platform only became a product once that problem turned out to be universal.
01
The platform began as an internal tool, built to solve one brand's creative bottleneck — not to be sold to anyone else.
02
It scaled to producing 5K–20K static ads a month for IM8, feeding the testing volume behind the brand's run past $200M in year-two revenue.
03
The same engine — brand rules, angle mining, testing structure — was rebuilt so any team could run it, not just the one that built it.
04
CO8 launched to D2C brands, agencies, and creators facing the identical constraint: more quality shots on goal, faster.
Proven at operator scale
Before CO8 was a product, it was the production engine behind some of the fastest-growing consumer brands in the world. The numbers below are theirs — and the playbook is now yours.
5K–20K
static ads shipped per month inside IM8
$200M+
IM8 year-two revenue, fueled by CO8 creative
$1B+
Comfrt 2026 projected revenue — the operator playbook behind CO8
5
channels covered: Meta, Instagram, TikTok, Pinterest, Google Display
The fastest-growing supplements brand in history. Co-founded with David Beckham and wholly owned by Prenetics, IM8 is on track to surpass $200M in revenue in its second year — fueled by thousands of high-performing ads a month, produced with CO8.
One of the fastest-growing DTC brands in the world — bootstrapped with no outside capital and on track to surpass $1B in annual revenue in 2026, up from $16M in year one. Hudson Leogrande built it into the most-sold hoodie globally and the #1 apparel brand on TikTok Shop.
Prenetics' consumer-genomics brand, sister to IM8 under the same operators. Whole-exome sequencing turns a single saliva sample into 500+ personalized health, nutrition, and performance reports at >99.9% analytical accuracy.
The founders
CO8 was not dreamed up in a boardroom. It was built inside one of the fastest-growing consumer brands on earth, by the operators who needed it to win — then productized for everyone else.
At IM8 we were running thousands of ads a month, and the constraint was never spend — it was creative. We couldn't produce enough high-quality work fast enough to feed the machine. CO8 fixed that, and it became one of the biggest reasons we scaled the way we did. When a tool is this good, you don't keep it to yourself.
Co-Founder · Co-Founder & CEO, IM8 · CEO, Prenetics (NASDAQ: PRE)
Great creative shouldn't require a big agency or a huge team. We saw firsthand what this platform did inside IM8 — keeping it in-house stopped making sense. CO8 puts the ability to make high-performing static ads, at scale, into anyone's hands. That's the whole point.
Chief Executive Officer & Co-Founder · Former AI growth strategist, IM8
Strategic advisors
Strategic Advisor · Founder of Fave · Groupon Malaysia · KFit
One of Southeast Asia's most prolific consumer-tech founders. Joel built and scaled Groupon Malaysia and later Fave (acquired by Pine Labs), reaching millions of consumers and merchants across the region. He advises CO8 on consumer growth, go-to-market, and turning creative volume into a true performance engine.
Strategic Advisor · Co-Founder, The HOTH · Co-Founder, NextNet.ai
Marc co-founded The HOTH, one of the world's largest SEO and content-marketing platforms serving tens of thousands of businesses, and is co-founder of NextNet.ai. A serial software operator, he has built and owns a wide portfolio of SaaS companies across marketing, data, and automation. He advises CO8 on productizing growth, scaling go-to-market, and turning high-volume creative into measurable, repeatable performance.
Where we work
CO8 operates out of the United States and Hong Kong — close to the D2C brands, agencies, and manufacturing partners driving paid-social growth on both sides of the Pacific.
CO8 is the creative engine built for that future — encode your brand, run your first disciplined cohort, and let the winners compound.
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