Creative Operations for Commerce Growth.
Today, consumer brands do not lose because they lack good products. They lose because attention moves faster than their creative workflow can keep up.
A product that performs well one week can feel tired the next. A winning ad can quickly become overused. A brand can have strong products, loyal customers, and real demand — and still struggle because it cannot create, test, refresh, and scale enough high-quality ad creatives fast enough.
CO8 exists to solve that problem.
What the name means
CO
“CO” stands for commerce, creative operations, and co-creation. It represents the founders, operators, marketers, and creative teams building modern D2C brands every day. It reflects our belief that AI should not replace brand builders — it should work with them, helping them move faster while keeping their identity, taste, and strategy intact.
8
“8” represents the infinite creative growth loop. Turned sideways, 8 becomes the symbol of infinity. The loop is simple but powerful: create, test, learn, improve, refresh, scale, repeat, and grow. Winning in modern ecommerce is not about one perfect ad — it is about a system that continuously finds better hooks, visuals, and offers.
Together, CO8 means Creative Operations for Commerce Growth.
What it does
Built for D2C brands, CO8 turns products, customer reviews, offers, brand identity, and campaign goals into structured static ad creatives designed for modern performance marketing.
Instead of generating random images, CO8 helps brands create strategic ad variations, test different angles, refresh fatigued creatives, and build a repeatable creative workflow across every paid and social channel.
The infinite creative loop
Turned on its side, the 8 becomes infinity — the loop every modern D2C brand runs to turn products into revenue: better hooks, better visuals, better offers, again and again.
Create
›Test
Learn
›Improve
Refresh
›Scale
Repeat
›Grow
Founding DNA
The name nods to CO8's origins — combining the “CO” of commerce, community, and creative operations with the “8” of growth, longevity, and infinite possibility. But the mission goes beyond any single platform: CO8 is built for every ambitious D2C brand that wants to turn creative speed into a competitive advantage.
Proven in the wild
Before CO8 was a product, it was the unfair advantage powering one of the fastest-growing direct-to-consumer companies in the world.
The fastest-growing supplements brand in history. Co-founded with David Beckham and wholly owned by Prenetics, IM8 is on track to surpass $200M in revenue in just its second year — fueled by thousands of high-performing ads a month, produced with CO8.
Our philosophy
Every team scaling on paid social hits the same wall: you can always spend more, but you cannot always make more — not enough high-quality creative, not fast enough. CO8 was built to turn that bottleneck into an advantage.
More quality creative means more tests. More tests means more winners. More winners means you scale. That's the whole methodology — and it's how two brands went from zero to category-defining.
Output a month of static ads in an afternoon. The more you can test, the faster you find what works.
Studio-grade ads that look designed and stay on brand — not obvious AI output that kills performance.
A handful of people producing what used to take an agency. Headcount stops being the ceiling.
Purpose-built for high-performing static ads — the format that actually moves DTC growth.
The founders
CO8 wasn't dreamed up in a boardroom. It was forged inside one of the fastest-growing consumer brands on earth — by the operators who needed it to win.
Co-Founder
"At IM8 we were running thousands of ads a month, and the constraint was never spend — it was creative. We couldn't produce enough high-quality work fast enough to feed the machine. CO8 fixed that, and it became one of the biggest reasons we scaled the way we did. When a tool is this good, you don't keep it to yourself."
Co-Founder & CEO, IM8 · CEO, Prenetics (NASDAQ: PRE)
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Chief Executive Officer & Co-Founder
"Great creative shouldn't require a big agency or a huge team. We saw firsthand what this platform did inside IM8 — keeping it in-house stopped making sense. CO8 puts the ability to make high-performing static ads, at scale, into anyone's hands. That's the whole point."
Former AI growth strategist, IM8
Advisors
Strategic Advisor
One of Southeast Asia's most prolific consumer-tech founders. Joel built and scaled Groupon Malaysia and later Fave (acquired by Pine Labs), reaching millions of consumers and merchants across the region. He advises CO8 on consumer growth, go-to-market, and turning creative volume into a true performance engine.
Founder of Fave · Groupon Malaysia · KFit
Strategic Advisor
Marc co-founded The HOTH, one of the world's largest SEO and content-marketing platforms serving tens of thousands of businesses, and is co-founder of NextNet.ai. A serial software operator, he has built and owns a wide portfolio of SaaS companies across marketing, data, and automation. He advises CO8 on productizing growth, scaling go-to-market, and turning high-volume creative into measurable, repeatable performance.
Co-Founder, The HOTH · Co-Founder, NextNet.ai
CO8 is the creative engine built for that future.
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