Gary Hui
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Chief Executive Officer & Co-Founder · CO8

Gary Hui

Former AI Growth Strategist, IM8

CO8
CEO & Co-Founder
IM8
Former AI Growth Strategist

Biography

Gary Hui is the CEO and co-founder of CO8. As IM8's AI growth strategist, he led the development of the platform that eventually became CO8 — turning an internal creative engine into a product anyone can use to produce high-performing static ads at scale.

Gary saw firsthand, from inside IM8, what the platform did for creative volume and testing velocity — and that keeping it in-house stopped making sense once its value was clear beyond one brand.

At CO8, Gary leads the company as CEO, focused on putting agency-grade static ad production into the hands of brands, agencies, and creators who are capped by creative volume rather than budget.

In their words

“Great creative shouldn't require a big agency or a huge team. We saw firsthand what this platform did inside IM8 — keeping it in-house stopped making sense. CO8 puts the ability to make high-performing static ads, at scale, into anyone's hands. That's the whole point.”
Gary Hui — Chief Executive Officer & Co-Founder

Part of the team behind CO8.

Meet the full team

When a tool is this good,
you don't keep it to yourself.

The engine that fed a $200M brand thousands of ads a month is open. Encode your brand, run your first disciplined cohort, and let the winners compound.

No demo gate. Transparent pricing. Cancel any time.