CO8 turns products, reviews, offers, and campaign goals into performance-ready static ad creatives in minutes. Create more angles, refresh tired ads, and build a repeatable creative testing system.
Built for brands and teams running serious paid social.
Built with operators from
Trusted by
Off-brand colors, melted logos, uncanny product shots. The feed can tell in half a second.
Briefs, revisions, approvals, invoices. Quality that arrives late is an expensive way to lose.
“Campaign success depends on volume and variation of ads.”
— Meta, on what actually moves paid social
An AI creative operating system for D2C brands
CO8 helps commerce teams turn products, reviews, offers, and brand identity into high-quality static ad creatives built for continuous testing and growth — so you can launch performance-ready visuals without waiting on slow design cycles.
CO.
Commerce & creative operations. Built with brand builders, marketers, and operators — not to replace them.
8
The infinite growth loop. Create, test, learn, improve, scale, and repeat.
The infinite creative loop
Turned on its side, the 8 becomes infinity — the loop every modern D2C brand runs to turn products into revenue: better hooks, better visuals, better offers, again and again.
Create
›Test
Learn
›Improve
Refresh
›Scale
Repeat
›Grow
$200M+
IM8 year-two revenue
#1
Fastest-growing DTC brand
5K–20K
Ads shipped per month
Proven in the wild
Before CO8 was a product, it was shaped by operators behind some of the fastest-growing consumer brands in the world.
The fastest-growing supplements brand in history. Co-founded with David Beckham and wholly owned by Prenetics, IM8 is on track to surpass $200M in revenue in just its second year — fueled by thousands of high-performing ads a month, produced with CO8.
Comfrt is one of the fastest-growing DTC brands in the world — bootstrapped with no outside capital and on track to surpass $1B in annual revenue in 2026, up from $16M in year one. Hudson Leogrande built it into the most-sold hoodie globally and the #1 lifestyle and apparel brand on TikTok Shop — the DTC operator reference CO8 brings beside IM8.
CircleDNA is Prenetics' consumer-genomics brand — sister to IM8 under the same operators. Its at-home kit uses whole exome sequencing to turn a single saliva sample into 500+ personalized health, nutrition, and performance reports with >99.9% analytical accuracy — the consumer-science proof point in the same operator portfolio that forged CO8.
How the ads actually get made
Brief in, ad creatives out — watch the line run end to end.
Product photos, customer reviews, offers, and campaign goals feed in as inputs — the same raw material a human creative team would want, just structured.
Your brand kit — colors, type, product truth, tone — is encoded once. Every hook and layout that comes off the line matches it by default, not by review.
Disciplined batches go live and get enough signal to judge fairly. No single "hero ad" bet — the line runs enough variation to find real winners.
Every result — proven angle, dead hook, working format — feeds a living library, so the next batch off the line starts sharper than the last.
Proven creative gets doubled down, resized across formats, and refreshed before it fatigues — then the line runs again. That's the whole factory.
The founders
CO8 wasn't dreamed up in a boardroom. It was forged inside one of the fastest-growing consumer brands on earth — by the operators who needed it to win.
Co-Founder
"At IM8 we were running thousands of ads a month, and the constraint was never spend — it was creative. We couldn't produce enough high-quality work fast enough to feed the machine. CO8 fixed that, and it became one of the biggest reasons we scaled the way we did. When a tool is this good, you don't keep it to yourself."
Co-Founder & CEO, IM8 · CEO, Prenetics (NASDAQ: PRE)
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Co-Founder
"Hudson has built consumer brands by moving fast, reading the market, and turning emotional connection into repeatable growth. He brings that DTC operator mindset to CO8 — creative should be fast enough to match culture, but disciplined enough to scale."
Founder & CEO, Comfrt · Founder, PurelyWHITE
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Chief Executive Officer & Co-Founder
"Great creative shouldn't require a big agency or a huge team. We saw firsthand what this platform did inside IM8 — keeping it in-house stopped making sense. CO8 puts the ability to make high-performing static ads, at scale, into anyone's hands. That's the whole point."
Former AI growth strategist, IM8
Read more →Advisors
Strategic Advisor
One of Southeast Asia's most prolific consumer-tech founders. Joel built and scaled Groupon Malaysia and later Fave (acquired by Pine Labs), reaching millions of consumers and merchants across the region. He advises CO8 on consumer growth, go-to-market, and turning creative volume into a true performance engine.
Founder of Fave · Groupon Malaysia · KFit
Strategic Advisor
Marc co-founded The HOTH, one of the world's largest SEO and content-marketing platforms serving tens of thousands of businesses, and is co-founder of NextNet.ai. A serial software operator, he has built and owns a wide portfolio of SaaS companies across marketing, data, and automation. He advises CO8 on productizing growth, scaling go-to-market, and turning high-volume creative into measurable, repeatable performance.
Co-Founder, The HOTH · Co-Founder, NextNet.ai
Read more →For years, CO8 was the unfair advantage hidden inside IM8 and shaped by the DTC operator playbook behind Comfrt — the engine that turned small teams into creative machines, shipping thousands of high-performing static ads a month at a pace the market thought was impossible.
Now we're opening it to everyone. Whether you're a global brand, a performance agency, or a solo creator, the same engine is yours: turn products, reviews, and offers into performance-ready creative, test relentlessly, and let the winners compound into growth.
