AI creative operating system · forged inside a $200M brand
CO8 turns products, reviews, offers, and brand identity into performance-ready static ads — at the volume paid social actually rewards. Brief in. Disciplined test cohorts out. Winners compound.
The creative bottleneck
Every paid-social account learns the same lesson: the ceiling is never budget. It is the number of genuinely different, on-brand ads you can put in front of the algorithm each week. Until now, every route to volume cost you something you could not afford to lose.
Volume, instantly — and the feed can tell in half a second. Off-brand palettes, melted logos, uncanny product shots, and no memory of what your account already proved.
Quality you can trust — two weeks and three revision rounds later. Briefs, approvals, resizing, invoices. By the time the batch lands, the winner you needed has already fatigued.
Your brand is encoded once and enforced at generation time. Angles are mined from your customers' own words. Every cohort is structured for testing and exports in every channel size — then the results feed the next batch.
“Campaign success depends on volume and variation of ads.”
The platform
CO8 is not a prompt box with a template library. It is a production system: each engine solves one part of the volume-versus-quality problem, and together they run the loop that turned creative from bottleneck into growth lever.
01 · Brand engine
Palettes, logos, type, layout rules, product truth, and tone — captured once, applied at generation time to every asset the system ever produces.
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02 · Angle mining
Reviews, offers, and product claims become structured arguments — testimonial, comparison, ingredient, offer — in the language your market responds to.
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03 · Testing library
Winners, losers, hooks, and claims are captured in a living library, so no lesson is paid for twice and the floor keeps rising.
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04 · Variation engine
Twenty different arguments, not twenty shades of one ad. Cohorts are comparable, launchable, and sized to your account's learning speed — on-brand by construction.
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05 · Multi-format export
Aspect ratios, safe zones, and platform quirks handled at export. What you download is what you upload — Meta, Instagram, TikTok, Pinterest, Google Display.
Learn more →Inside a brief
Products, reviews, offers, and a goal go in. Angles are mined, brand rules are stamped, and a structured cohort renders in every channel size — named for your campaign structure and ready to test.
01 · Inputs
Daily Ultimate Essentials
Product · 3 photos · 92 claims allowed
★★★★★
"Replaced five supplements with one scoop."
★★★★★
"Noticed the difference in two weeks."
★★★★★
"Finally something my whole family takes."
02 · Angles mined
03 · Cohort
14 / 20 rendered
How it works
Five stations, one production line. You bring the brand and the goal; CO8 runs the angles, the layouts, the formats — and turns every test into a smarter next batch.
Station 01 · Brief
Product photos, customer reviews, offers, and campaign goals feed in as structured inputs — the same raw material a senior creative team would ask for, minus the intake meeting.
Station 02 · Create
Angles are mined from real customer language, then rendered across hooks and layouts. Your brand kit is enforced at generation time, so nothing off-brand is ever produced to reject.
Station 03 · Test
Disciplined batches go live with enough variation for the algorithm to find real winners. No single "hero ad" bet — every cohort teaches you something.
Station 04 · Learn
Proven angles, dead hooks, working formats — every result feeds a living library, so the next batch starts from what your account already proved.
Station 05 · Scale
Proven creative is doubled down, adapted across formats, and refreshed before it fatigues — then the line runs again. That is the whole loop.
The infinite creative loop
Turned on its side, the 8 becomes infinity. Every cohort you ship teaches the next one — better hooks, sharper claims, stronger formats — so the floor rises with every cycle, not just the ceiling.
Create
Disciplined cohorts from real inputs
Test
Enough variation for the algorithm to judge
Learn
Winners and losers both get logged
Improve
The next brief starts from what worked
Refresh
Rotate before fatigue, not after
Scale
Double down across every format
Repeat
Weekly, not quarterly
Grow
Compounding creative advantage
Proven at operator scale
Before CO8 was a product, it was the production engine behind some of the fastest-growing consumer brands in the world. The numbers below are theirs — and the playbook is now yours.
5K–20K
static ads shipped per month inside IM8
$200M+
IM8 year-two revenue, fueled by CO8 creative
$1B+
Comfrt 2026 projected revenue — the operator playbook behind CO8
5
channels covered: Meta, Instagram, TikTok, Pinterest, Google Display
The fastest-growing supplements brand in history. Co-founded with David Beckham and wholly owned by Prenetics, IM8 is on track to surpass $200M in revenue in its second year — fueled by thousands of high-performing ads a month, produced with CO8.
One of the fastest-growing DTC brands in the world — bootstrapped with no outside capital and on track to surpass $1B in annual revenue in 2026, up from $16M in year one. Hudson Leogrande built it into the most-sold hoodie globally and the #1 apparel brand on TikTok Shop.
Prenetics' consumer-genomics brand, sister to IM8 under the same operators. Whole-exome sequencing turns a single saliva sample into 500+ personalized health, nutrition, and performance reports at >99.9% analytical accuracy.
Who it is for
The loop that scaled a $200M brand works at any size — because the constraint is the same everywhere: more quality shots on goal, faster learning, compounding winners.
The founders
CO8 was not dreamed up in a boardroom. It was built inside one of the fastest-growing consumer brands on earth, by the operators who needed it to win — then productized for everyone else.
At IM8 we were running thousands of ads a month, and the constraint was never spend — it was creative. We couldn't produce enough high-quality work fast enough to feed the machine. CO8 fixed that, and it became one of the biggest reasons we scaled the way we did. When a tool is this good, you don't keep it to yourself.
Co-Founder · Co-Founder & CEO, IM8 · CEO, Prenetics (NASDAQ: PRE)
Hudson has built consumer brands by moving fast, reading the market, and turning emotional connection into repeatable growth. He brings that DTC operator mindset to CO8 — creative should be fast enough to match culture, but disciplined enough to scale.
Co-Founder · Founder & CEO, Comfrt · Founder, PurelyWHITE
Great creative shouldn't require a big agency or a huge team. We saw firsthand what this platform did inside IM8 — keeping it in-house stopped making sense. CO8 puts the ability to make high-performing static ads, at scale, into anyone's hands. That's the whole point.
Chief Executive Officer & Co-Founder · Former AI growth strategist, IM8
Strategic advisors
Strategic Advisor · Founder of Fave · Groupon Malaysia · KFit
One of Southeast Asia's most prolific consumer-tech founders. Joel built and scaled Groupon Malaysia and later Fave (acquired by Pine Labs), reaching millions of consumers and merchants across the region. He advises CO8 on consumer growth, go-to-market, and turning creative volume into a true performance engine.
Strategic Advisor · Co-Founder, The HOTH · Co-Founder, NextNet.ai
Marc co-founded The HOTH, one of the world's largest SEO and content-marketing platforms serving tens of thousands of businesses, and is co-founder of NextNet.ai. A serial software operator, he has built and owns a wide portfolio of SaaS companies across marketing, data, and automation. He advises CO8 on productizing growth, scaling go-to-market, and turning high-volume creative into measurable, repeatable performance.
Pricing
Subscribe in minutes or talk to us first. Every plan exports in every channel size, and an ad counts once no matter how many formats it ships in.
For creators & brands
$95/mo
100 creatives / mo
For high volume
$255/mo
300 creatives / mo
For agencies & high volume
$725/mo
1,000 creatives / mo
For maximum-volume programs
Custom
2,500+ creatives / mo
Questions operators ask
If you do not see your question, the team answers in the chat — a real operator, not a bot.
The engine that fed a $200M brand thousands of ads a month is open. Encode your brand, run your first disciplined cohort, and let the winners compound.
No demo gate. Transparent pricing. Cancel any time.
