$200M+
IM8 第二年營收
#1
Fastest-growing supplements brand
NASDAQ: PRE
Prenetics CEO
"在 IM8,我們每月投放數千支廣告,而限制從來不是預算——而是創意。我們無法夠快地產出足夠的高品質作品來餵養這台機器。CO8 解決了這個問題,並成為我們能以那樣的方式規模化的最大原因之一。當一個工具好到這種程度,你不會只留給自己用。"
Danny Yeung is a co-founder of CO8 and the co-founder and CEO of IM8 — the fastest-growing supplements brand in history, co-founded with David Beckham and wholly owned by Prenetics (NASDAQ: PRE). IM8 is on track to surpass $200 million in revenue in just its second year.
Running thousands of ads a month at IM8 is what proved that creative volume, not budget, is the real ceiling on growth. The team needed to produce more high-quality creative, faster, to feed the algorithms — and that constraint is what led to the internal platform that became CO8.
Danny is also the CEO of Prenetics, a global genomics and diagnostics company listed on NASDAQ. He is a serial entrepreneur with deep experience scaling consumer brands across Asia and globally.
The engine behind category-defining brands.
CO8 was forged inside IM8. Now it's open to everyone.