$200M+
IM8の2年目の売上
#1
Fastest-growing supplements brand
NASDAQ: PRE
Prenetics CEO
"IM8 では毎月数千本の広告を回していましたが、制約は常に予算ではなく——クリエイティブでした。マシンを満たすだけの高品質な作品を、十分な速さで生み出せなかったのです。CO8 がそれを解決し、私たちがあのように拡大できた最大の理由の一つになりました。これほど優れたツールは、自分たちだけのものにはしておけません。"
Danny Yeung is a co-founder of CO8 and the co-founder and CEO of IM8 — the fastest-growing supplements brand in history, co-founded with David Beckham and wholly owned by Prenetics (NASDAQ: PRE). IM8 is on track to surpass $200 million in revenue in just its second year.
Running thousands of ads a month at IM8 is what proved that creative volume, not budget, is the real ceiling on growth. The team needed to produce more high-quality creative, faster, to feed the algorithms — and that constraint is what led to the internal platform that became CO8.
Danny is also the CEO of Prenetics, a global genomics and diagnostics company listed on NASDAQ. He is a serial entrepreneur with deep experience scaling consumer brands across Asia and globally.
The engine behind category-defining brands.
CO8 was forged inside IM8. Now it's open to everyone.