$200M+
IM8 2년차 매출
#1
Fastest-growing supplements brand
NASDAQ: PRE
Prenetics CEO
"IM8에서 우리는 매달 수천 개의 광고를 운영했고, 제약은 결코 지출이 아니라 — 크리에이티브였습니다. 기계를 먹일 만큼 고품질 작업을 충분히 빠르게 만들어낼 수 없었죠. CO8가 그 문제를 해결했고, 우리가 그렇게 성장한 가장 큰 이유 중 하나가 되었습니다. 도구가 이 정도로 좋으면, 혼자만 쓸 수는 없습니다."
Danny Yeung is a co-founder of CO8 and the co-founder and CEO of IM8 — the fastest-growing supplements brand in history, co-founded with David Beckham and wholly owned by Prenetics (NASDAQ: PRE). IM8 is on track to surpass $200 million in revenue in just its second year.
Running thousands of ads a month at IM8 is what proved that creative volume, not budget, is the real ceiling on growth. The team needed to produce more high-quality creative, faster, to feed the algorithms — and that constraint is what led to the internal platform that became CO8.
Danny is also the CEO of Prenetics, a global genomics and diagnostics company listed on NASDAQ. He is a serial entrepreneur with deep experience scaling consumer brands across Asia and globally.
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CO8 was forged inside IM8. Now it's open to everyone.