$200M+
Ingresos del segundo año de IM8
#1
Fastest-growing supplements brand
NASDAQ: PRE
Prenetics CEO
"En IM8 lanzábamos miles de anuncios al mes, y la limitación nunca fue el gasto — era la creatividad. No podíamos producir suficiente trabajo de calidad con la rapidez necesaria para alimentar la máquina. CO8 lo resolvió y se convirtió en una de las mayores razones por las que escalamos como lo hicimos. Cuando una herramienta es así de buena, no te la guardas para ti."
Danny Yeung is a co-founder of CO8 and the co-founder and CEO of IM8 — the fastest-growing supplements brand in history, co-founded with David Beckham and wholly owned by Prenetics (NASDAQ: PRE). IM8 is on track to surpass $200 million in revenue in just its second year.
Running thousands of ads a month at IM8 is what proved that creative volume, not budget, is the real ceiling on growth. The team needed to produce more high-quality creative, faster, to feed the algorithms — and that constraint is what led to the internal platform that became CO8.
Danny is also the CEO of Prenetics, a global genomics and diagnostics company listed on NASDAQ. He is a serial entrepreneur with deep experience scaling consumer brands across Asia and globally.
The engine behind category-defining brands.
CO8 was forged inside IM8. Now it's open to everyone.