Danny Yeung
Cofondatore, CO8
Co-fondatore e CEO di IM8 · CEO di Prenetics (NASDAQ: PRE)
$200M+
Ricavi del secondo anno di IM8
#1
Fastest-growing supplements brand
NASDAQ: PRE
Prenetics CEO
"In IM8 lanciavamo migliaia di annunci al mese, e il vincolo non è mai stato la spesa — era la creatività. Non riuscivamo a produrre abbastanza lavoro di qualità, abbastanza in fretta, per alimentare la macchina. CO8 ha risolto il problema ed è diventato uno dei motivi principali per cui siamo cresciuti così. Quando uno strumento è così valido, non te lo tieni per te."
Danny Yeung is a co-founder of CO8 and the co-founder and CEO of IM8 — the fastest-growing supplements brand in history, co-founded with David Beckham and wholly owned by Prenetics (NASDAQ: PRE). IM8 is on track to surpass $200 million in revenue in just its second year.
Running thousands of ads a month at IM8 is what proved that creative volume, not budget, is the real ceiling on growth. The team needed to produce more high-quality creative, faster, to feed the algorithms — and that constraint is what led to the internal platform that became CO8.
Danny is also the CEO of Prenetics, a global genomics and diagnostics company listed on NASDAQ. He is a serial entrepreneur with deep experience scaling consumer brands across Asia and globally.
The engine behind category-defining brands.
CO8 was forged inside IM8. Now it's open to everyone.