The Playbook

Tactics that shipped. Lessons that compound.

Teardowns, testing frameworks, and hard-won lessons from producing 5K–20K high-performing static ads a month — written by the operators who run the loop, not marketers guessing at it.

All AI & Creative Ops Brand & Consistency Case Studies Creative Strategy Creative Testing Creative Volume Methodology Operations Performance Performance & Metrics Scaling Paid Social
How IM8 shipped thousands of static ads a month
Case Studies

How IM8 shipped thousands of static ads a month

The fastest-growing supplements brand in history ran on relentless creative volume. Here is how the engine actually worked — and what any brand can take from it.

Gary Hui Gary Hui · · 3 min read
The IM8 creative playbook: how to sell longevity
Case Studies

The IM8 creative playbook: how to sell longevity

Longevity is abstract. Great health creative makes it concrete, personal, and believable. Here are the angles that work in a category like IM8's.

Gary Hui Gary Hui · · 2 min read

Browse by topic

Every angle, indexed.

Creative Testing490 Performance Marketing477 Paid Social464 D2C Growth330 Static Ads303 Creative Volume266 Brand Consistency102 AI Creative36 Ad Fatigue8 Scaling8 Creative Strategy6 Creative Ops4 Case Study1

Stay sharp

The Loop — the volume thesis, weekly.

One tactic per email — teardowns, testing frameworks, and what is working in paid social right now. No fluff, unsubscribe any time.

Testing frameworks, teardowns, and what is working in paid social right now. No noise.

Turn today's teardown into tomorrow's batch.

Every tactic in the Playbook runs inside CO8 by default. Encode your brand, mine your reviews for angles, and ship a disciplined test cohort this week.

Request access Talk to the team

No demo gate. Transparent pricing. Cancel any time.