The Playbook

Tactics, teardowns, and hard-won lessons from shipping thousands of high-performing static ads.

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How IM8 shipped thousands of static ads a month
Case Studies

How IM8 shipped thousands of static ads a month

The fastest-growing supplements brand in history ran on relentless creative volume. Here is how the engine actually worked — and what any brand can take from it.

Gary Hui Gary Hui · · 3 min read
The IM8 creative playbook: how to sell longevity
Case Studies

The IM8 creative playbook: how to sell longevity

Longevity is abstract. Great health creative makes it concrete, personal, and believable. Here are the angles that work in a category like IM8's.

Gary Hui Gary Hui · · 2 min read

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Creative Testing490 Performance Marketing477 Paid Social464 D2C Growth330 Static Ads303 Creative Volume266 Brand Consistency102 AI Creative36 Ad Fatigue8 Scaling8 Creative Strategy6 Creative Ops4 Case Study1

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