Playbook 專欄

來自數千個高績效靜態廣告的策略、解析與寶貴經驗。

全部 AI 與創意營運品牌與一致性案例研究創意策略創意測試創意規模成效與指標付費社群擴張

顯示標記為文章創意測試 — 清除

創意測試

Mobile-first Friction: Accordion Product Info Results in Higher Skips Than Static Bullet Points for Ad Traffic

New research shows accordion-style product info on mobile ads increases skip rates by 35% compared to static bullet points, costing D2C brands conversions.

Gary Hui· May 22, 2026 · 11 分鐘閱讀

付費社群擴張

Fractional Scaling: Strategically Deploying Micro-Budgets Across Niche Audiences to Unlock Fresh Reach

Stop spraying your budget on broad audiences. Fractional scaling lets you test micro-budgets on niche segments to discover untapped, high-converting pockets of demand.

Gary Hui· May 21, 2026 · 11 分鐘閱讀

案例研究

IM8 如何每月發送數千個靜態廣告

史上成長最快的營養補充品品牌，靠著永不停歇的創意數量驅動。以下是這個引擎實際運作的方式——以及任何品牌能從中學到什麼。

Gary Hui· May 20, 2026 · 3 分鐘閱讀

案例研究

Comfrt 的創意引擎：社群加上數量

全球成長最快的 DTC 品牌，透過創作者與高品質靜態廣告的龐大數量來擴張。以下是兩者如何互相強化。

Gary Hui· May 16, 2026 · 2 分鐘閱讀

創意策略

Platform-Specific Creative Derivatives: Why Instagram Needs 7:8 Crop While Facebook Prefers 4:5 for Maximum Hit Rate

Discover why Instagram delivers 80% of impressions with a 7:8 crop, while Facebook prefers 4:5—and how aligning with each platform's ratio can boost hit rate by 40%.

Gary Hui· May 16, 2026 · 11 分鐘閱讀