Playbook 專欄

來自數千個高績效靜態廣告的策略、解析與寶貴經驗。

全部 AI 與創意營運品牌與一致性案例研究創意策略創意測試創意規模方法論 Operations Performance 成效與指標付費社群擴張

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創意策略

The Prompt Is the Product: How to Write Ad Copy That AI Models Actually Understand

Your ad creative is only as good as the prompt that generated it. Here's how to speak AI's language for copy that converts.

Gary Hui · Jul 20, 2026 · 8 分鐘閱讀

創意策略

AI Creative Ops: Automating the Review Cycle for Image Ads at Scale

Stop letting review bottlenecks throttle your ad output. Here's how AI-powered creative ops can automate approval flows for high-volume image ads without sacrificing quality.

Gary Hui · Apr 16, 2026 · 5 分鐘閱讀

$Scaling from \$10k to \$100k a day: a creative-first playbook$

付費社群擴張

Scaling from \$10k to \$100k a day: a creative-first playbook

The jump from a five-figure to a six-figure daily budget breaks most accounts. The ones that survive scale creative supply before they scale spend.

Gary Hui · Apr 2, 2026 · 2 分鐘閱讀

創意規模

Beyond DTC: applying the volume playbook anywhere

The creative-volume playbook was forged in DTC, but the logic applies anywhere attention is bought. Here is how it travels.

Gary Hui · Mar 17, 2026 · 2 分鐘閱讀

案例研究

The IM8 creative playbook: how to sell longevity

Longevity is abstract. Great health creative makes it concrete, personal, and believable. Here are the angles that work in a category like IM8's.

Gary Hui · Mar 9, 2026 · 2 分鐘閱讀

創意策略

The founder factor: how founder-led creative scales trust

A credible founder is one of the most powerful — and most underused — creative assets a brand has. IM8 shows how to turn it into a scalable angle.

Gary Hui · Mar 1, 2026 · 2 分鐘閱讀

創意策略

In-House vs. Agency Static Production: Breakpoints Where Brands Scale Creative Operations via CO8 Automation

At what point does bringing creative production in-house outweigh agency costs? We analyze breakpoints where brands scale operations via CO8 automation.

Gary Hui · Oct 4, 2024 · 2 分鐘閱讀

創意策略

Furniture Depreciation Visual: Timeline Showing When Piece's Value Drops Indicating Re-Flip

D2C furniture brands lose profit as inventory ages. Learn to map value decline and time re-flips for maximum ROI.

Gary Hui · Jul 4, 2024 · 6 分鐘閱讀

The Loop —— 每週為您剖析「以量取勝」的創意理論。

每封郵件僅分享一個實戰策略，絕無廢話。

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