Playbook 專欄

已上線的策略。持續累積的經驗。

拆解分析、測試框架，以及每月產出 5K–20K 則高效能靜態廣告所累積的實戰經驗——由實際運行流程的操作者撰寫，而非憑空猜測的行銷人員。

全部 AI 與創意營運品牌與一致性案例研究創意策略創意測試創意規模方法論營運成效成效與指標付費社群擴張

創意規模

Beyond DTC: applying the volume playbook anywhere

The creative-volume playbook was forged in DTC, but the logic applies anywhere attention is bought. Here is how it travels.

Gary Hui · Mar 17, 2026 · 2 分鐘閱讀

創意策略

The Anti-Ad Ad: Paradoxical Headlines That Spark Curiosity and Prevent Banner Blindness

Discover how paradoxical headlines that seemingly contradict the ad intent can actually boost click-through rates by 30%+ and bust banner blindness.

Gary Hui · Mar 13, 2026 · 13 分鐘閱讀

案例研究

Inside the IM8 growth engine: anatomy of a record-breaking launch

How IM8 — co-founded with David Beckham — became the fastest-growing supplements brand in history, and what its creative engine teaches every D2C brand.

Gary Hui · Mar 13, 2026 · 2 分鐘閱讀

創意策略

Creative Waste Audit: Identifying and Eliminating 90% of Variations That Drain Budget Without Breaking Ceiling

Most D2C brands waste 90% of their ad spend on creative variations that never break performance ceilings. This is your systematic guide to auditing creative volume and scaling only what works.

Gary Hui · Mar 12, 2026 · 12 分鐘閱讀

案例研究

The IM8 creative playbook: how to sell longevity

Longevity is abstract. Great health creative makes it concrete, personal, and believable. Here are the angles that work in a category like IM8's.

Gary Hui · Mar 9, 2026 · 2 分鐘閱讀

創意策略

The One-Variable Sprint: Isolating CTA Button Radius as the Lone Testable Element Across 50 CO8 Variants to Lift CTR by 19%

Discover how isolating a single variable—CTA button radius—across 50 CO8 variants lifted CTR by 19%, proving micro-design changes drive macro performance gains.

Gary Hui · Mar 9, 2026 · 12 分鐘閱讀

創意策略

Matrix-Bounded Compositions: Applying Fractal Camera Rules to Limit CO8 Saturation Moirés That Otherwise Fade Past the Comfort Limit

Fractal camera algorithms can create hypnotic CO8 static ads—but saturation moirés push past the comfort limit. Discover how matrix-bounded compositions lock in the perfect balance.

Gary Hui · Mar 7, 2026 · 12 分鐘閱讀

創意策略

Color Performance Budget: Assigning Brand Intent Roles to Every Pixel in AI Ads

Every pixel costs. Color Performance Budget forces brands to assign a measurable brand-intent role to each hue in AI ads, minimizing waste and maximizing recall.

Gary Hui · Mar 7, 2026 · 13 分鐘閱讀