Comfrt
Founder & CEO
PurelyWHITE
Founder
TikTok Shop
DTC growth operator
"The best DTC brands win because they can create emotional connection and move faster than the market. CO8 gives operators the creative volume and testing system needed to do both."
Hudson Leogrande is a co-founder of CO8 and the founder and CEO of Comfrt, one of the fastest-growing DTC apparel brands in the U.S. Comfrt is known for community-led comfort apparel, the globally best-selling hoodie, and its rise as a leading lifestyle and apparel brand on TikTok Shop.
Before Comfrt, Hudson founded PurelyWHITE and built additional consumer brands including CURES by CBD and STATUS Solar. His background is rooted in brand-building, performance marketing, and turning emotional consumer insight into high-velocity commerce.
At CO8, Hudson brings a founder-operator view of what modern DTC brands need: fast creative iteration, strong brand identity, and a repeatable testing engine that can turn attention into growth.
The engine behind category-defining brands.
CO8 was forged inside IM8. Now it's open to everyone.