Textoverlay Waste Index: Measuring Loss of Click-Through When Caption Blocks Exceed 20% of Ad Real Estate
When caption blocks exceed 20% of ad real estate, click-through rates drop by an average of 28%. We call this the Textoverlay Waste Index.
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拆解分析、測試框架,以及每月產出 5K–20K 則高效能靜態廣告所累積的實戰經驗——由實際運行流程的操作者撰寫,而非憑空猜測的行銷人員。
When caption blocks exceed 20% of ad real estate, click-through rates drop by an average of 28%. We call this the Textoverlay Waste Index.
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