百科全書
每個術語，都用白話英文。
一本涵蓋整體創意與內容領域的實用參考——策略、文案撰寫、視覺與影片製作、格式、測試、指標、SEO、品牌與營運。
50+
術語定義
10
涵蓋領域
A–Z
交叉連結，無行話
瀏覽術語
搜尋、篩選，或直接跳至某個字母。
A
B
B-Roll
B-roll is supplemental footage intercut with the main shot (A-roll) to enhance storytelling, provide context, or cover edits.
影片與動態內容Background Music (Ad)
Background music in ads is the audio track that plays under dialogue or visuals to set mood, reinforce brand identity, and guide emotional response.
影片與動態內容Before/After Video
A video format showing a transformation from an initial state (before) to a final state (after), often used to demonstrate product efficacy or results.
影片與動態內容Behind-the-Scenes Video
A behind-the-scenes video shows the unscripted, candid process of creating a product, campaign, or event, building authenticity and trust.
C
Cinemagraph
A cinemagraph is a still photograph in which a minor and repeated movement occurs, forming a video loop that plays seamlessly.
影片與動態內容Closed Captions
Text on a video screen that displays spoken dialogue and other audio cues, typically for accessibility or viewer convenience.
影片與動態內容Cutdown (Video Edit)
A cutdown is a shorter version of a longer video, edited to fit a specific platform, audience, or objective while retaining the core message.
L
Live Video
Live video is real-time, unscripted streaming content that allows brands to engage audiences with authenticity and immediate interaction.
影片與動態內容Long-Form Video
Long-form video is any video content typically exceeding 10 minutes, used for deep storytelling, education, or entertainment, often on platforms like YouTube.
影片與動態內容Looping Video
A looping video is a short, seamless clip that repeats continuously, designed to hold attention without a clear start or end.
M
Match Cut
A match cut is a film editing technique where two shots are linked by a visual, auditory, or conceptual similarity, creating a seamless transition.
影片與動態內容Motion Graphics
Animated graphic design elements (text, shapes, illustrations) combined with audio to communicate a message or tell a story.
S
Short-Form Video
Short-form video is a video format typically under 60 seconds, designed for quick consumption and high engagement on social media platforms.
影片與動態內容Shot List
A shot list is a detailed breakdown of every camera shot planned for a video production, specifying shot type, angle, movement, and duration.
影片與動態內容Silent-First Design
A video design approach where the audio is muted by default, relying on visuals, captions, and on-screen text to convey the message.
影片與動態內容Sound Design
Sound design is the art of creating and manipulating audio elements—dialogue, music, effects, ambience—to enhance storytelling and emotional impact in video content.
影片與動態內容Sound-Off Viewing
Sound-off viewing refers to watching video content without audio, relying on visuals, captions, and on-screen text to convey the message.
影片與動態內容Square Video
A video formatted in a 1:1 aspect ratio, typically 600x600 pixels, optimized for mobile feeds and social media platforms.
影片與動態內容Stop Motion
Stop motion is an animation technique that physically manipulates objects frame-by-frame to create the illusion of movement.
T
Talking Head Video
A video format where a person speaks directly to the camera, often used for testimonials, explainers, and social media ads.
影片與動態內容Testimonial Video
A testimonial video features a real customer sharing their positive experience with a product or service, used as social proof to build trust and drive conversions.
影片與動態內容Text Overlay (Video)
Text overlay in video refers to on-screen text superimposed over video footage, used to emphasize key messages, provide context, or improve accessibility.
U
UGC Video
UGC (User-Generated Content) video is authentic, unpolished video footage created by real customers or users, often used in advertising to build trust and social proof.
影片與動態內容Unboxing Video
A video recording of a product being unpackaged for the first time, often focusing on the unboxing experience, packaging quality, and initial impressions.
V
Vertical Storytelling
Vertical Storytelling is the art of crafting narratives specifically for vertical video formats, optimizing composition, pacing, and engagement for mobile-first, full-screen viewing.
影片與動態內容Vertical Video
A video format optimized for portrait orientation, typically 9:16 aspect ratio, designed for mobile-first viewing on social platforms.
影片與動態內容Video A/B Test
A method where two or more video variants are shown to different audience segments to determine which performs better on a specific metric.
影片與動態內容Video Ad
A video ad is a paid, motion-based promotional message distributed via digital or broadcast channels to drive awareness, engagement, or conversion.
影片與動態內容Video Ad Sequencing
A strategy where multiple video ads are served in a specific order to tell a sequential story or guide viewers through a funnel.
影片與動態內容Video Completion Rate
The percentage of viewers who watch a video to its end, measuring content engagement and retention.
影片與動態內容Video Editing
Video editing is the process of selecting, arranging, and manipulating video clips, audio, and effects to create a coherent, engaging final video.
影片與動態內容Video Hook
The opening seconds of a video designed to grab attention and convince viewers to keep watching.
影片與動態內容Video Hook Rate
The percentage of viewers who watch the first 3 seconds of a video, indicating how compelling the opening is.
影片與動態內容Video Pacing
Video pacing is the rhythm and speed at which scenes, cuts, and audio elements unfold to control viewer engagement and emotional response.
影片與動態內容Video Retargeting Creative
Video retargeting creative is a video ad designed specifically to re-engage users who have previously interacted with a brand but did not convert.
影片與動態內容Video Storyboard
A video storyboard is a sequence of drawings or images that pre-visualizes key frames of a video, mapping out shots, transitions, and audio cues before production.
影片與動態內容Video Thumbnail
A video thumbnail is a static preview image that represents a video, designed to entice viewers to click and watch.
影片與動態內容Video Watch Time
Video watch time is the total duration a viewer spends watching a video, a key metric for engagement and content effectiveness.
影片與動態內容Voiceover
Voiceover is a production technique where a narrator's voice is recorded and used in video or audio content, typically not visible on screen.