百科全書
每個術語，都用白話英文。
一本涵蓋整體創意與內容領域的實用參考——策略、文案撰寫、視覺與影片製作、格式、測試、指標、SEO、品牌與營運。
50+
術語定義
10
涵蓋領域
A–Z
交叉連結，無行話
瀏覽術語
搜尋、篩選，或直接跳至某個字母。
C
Carousel Ad
A carousel ad is a swipeable or clickable ad format that displays multiple images or videos in a single unit, each with its own link.
內容格式與渠道Case Study (Content)
A case study is a detailed content piece that examines a real customer's problem, solution, and results, often used to build credibility and persuade prospects.
內容格式與渠道Channel-Native Creative
Creative assets designed and formatted specifically for a single platform's native environment, leveraging its unique features and user behavior.
內容格式與渠道Collection Ad
A collection ad is a paid social or display ad that showcases multiple products from a brand's product line, often in a grid or carousel format, to drive discovery and cross-sell.
內容格式與渠道Community Post
A community post is a piece of content shared within a brand's owned community platform (e.g., Facebook Group, Discord) to engage members, spark discussion, or share updates.
內容格式與渠道Content Calendar
A content calendar is a schedule that plans, organizes, and tracks the creation, publication, and distribution of content across channels.
內容格式與渠道Content Format Testing
Content format testing is the process of systematically comparing different content formats (e.g., video, carousel, long-form copy) to determine which drives the best performance for a given audience and objective.
內容格式與渠道Content Localization
Content localization adapts content for a target market's language, culture, and preferences, going beyond translation to ensure relevance and resonance.
內容格式與渠道Content Pillar
A content pillar is a broad, foundational topic that serves as the core theme for a series of related content pieces, supporting SEO and audience engagement.
內容格式與渠道Content Series
A content series is a planned sequence of related content pieces released over time, designed to build narrative continuity and audience engagement.
內容格式與渠道Cross-Posting
Cross-posting is the practice of sharing the same content across multiple social media platforms or channels to maximize reach and efficiency.
E
Earned Media
Earned media is exposure gained through organic methods like word-of-mouth, press coverage, or social shares, without direct payment.
內容格式與渠道Ebook (Content Marketing)
An ebook is a long-form digital publication used in content marketing to educate, build authority, and generate leads by offering in-depth information on a specific topic.
內容格式與渠道Email Newsletter
A regularly distributed email sent to a subscriber list, delivering curated content, updates, or promotions to build relationships and drive engagement.
內容格式與渠道Evergreen Content
Content that remains relevant and valuable to readers long after publication, requiring minimal updates to maintain its usefulness.
I
Influencer Content
Content created by an influencer (not the brand) featuring a product or service, shared on their social channels to leverage their credibility and audience trust.
內容格式與渠道Infographic
A visual representation of information, data, or knowledge designed to present complex information quickly and clearly.
內容格式與渠道Interactive Ad
An interactive ad is a digital advertisement that requires user action—like clicking, swiping, or answering a poll—to engage with the brand message.
內容格式與渠道Interactive Quiz
An interactive quiz is a branded, gamified content format that asks users a series of questions to generate a personalized result, driving engagement and data collection.
L
Landing Page
A standalone web page designed for a specific marketing campaign, focused on driving a single conversion goal.
內容格式與渠道Lead Magnet
A lead magnet is a free, valuable offer (like an ebook or checklist) given in exchange for a user's contact information, typically an email address.
內容格式與渠道Livestream
Livestream is a real-time video broadcast over the internet, enabling direct interaction between the broadcaster and viewers.
內容格式與渠道Long-Tail Content
Long-tail content targets niche, specific search queries with in-depth information, often lower volume but higher intent and conversion.
內容格式與渠道Lookbook
A lookbook is a curated collection of product or lifestyle images used to showcase a brand's aesthetic, seasonal collection, or creative direction.
O
Omnichannel Creative
A unified creative strategy that delivers consistent, context-aware messaging across all customer touchpoints, from ads to email to in-store.
內容格式與渠道Owned Media
Owned media refers to any digital or physical channel that a brand controls, such as its website, blog, email list, or social media profiles.
P
Paid Media
Paid media refers to any form of advertising where a brand pays to place content on third-party platforms to reach a target audience.
內容格式與渠道Pinned Post
A social media post manually pinned to the top of a profile or feed to ensure maximum visibility and longevity.
內容格式與渠道Playable Ad
An interactive ad format that lets users play a mini-game demo before installing an app, driving engagement and conversion.
內容格式與渠道Podcast
A digital audio series of episodes on a specific topic, available for streaming or download, often used for brand storytelling and audience building.
內容格式與渠道Product Page
A product page is a dedicated web page that showcases a single product with details, images, and a purchase call-to-action.
R
Reel
A short-form vertical video, typically 15–90 seconds, popularized by Instagram and used for brand storytelling, product demos, and trend participation.
內容格式與渠道Repurposed Content
Repurposed content is existing material adapted for new formats or channels to extend its reach and lifespan without creating from scratch.
S
Shared Media (PESO Model)
Shared media in the PESO model refers to content that audiences share, comment on, or engage with, amplifying reach through organic social distribution.
內容格式與渠道Snackable Content
Bite-sized, easily digestible content designed for quick consumption and sharing on social media and mobile devices.
內容格式與渠道Social Post
A piece of content published on a social media platform to engage an audience, often combining text, images, or video.
內容格式與渠道Sponsored Content
Sponsored content is paid media that matches the look, feel, and function of the platform where it appears, blending editorial with advertising.
內容格式與渠道Static Ad
A static ad is a non-animated, single-image or text-based advertisement used across digital and print media to convey a message without motion or interactivity.
內容格式與渠道Story Ad
A Story Ad is a full-screen vertical video ad that appears between user stories on social platforms, leveraging ephemeral, immersive content to drive engagement.
U
Ungated Content
Ungated content is freely accessible digital material that doesn't require users to submit personal information or complete a form to view it.
內容格式與渠道User Poll
A user poll is an interactive content format where audiences vote on a question, providing real-time feedback and engagement.
內容格式與渠道User-Generated Content (UGC)
Content created by unpaid contributors or fans, often used by brands to build authenticity and social proof.
W
Webinar
A live or recorded online presentation or workshop where an expert shares knowledge with an audience, often used for lead generation and education.
內容格式與渠道Whitepaper
A whitepaper is an authoritative, in-depth report or guide that educates readers on a complex topic, often used in B2B marketing to demonstrate thought leadership.