エンサイクロペディア
すべての用語を、やさしい英語で。
クリエイティブとコンテンツ全体の実務参照集です。— 戦略、コピーライティング、ビジュアルおよび動画制作、フォーマット、テスト、指標、SEO、ブランディング、運用を網羅しています。
50+
定義済み用語数
10
対象分野数
A–Z
相互参照あり、専門用語なし
用語を探す
検索、絞り込み、またはアルファベットで移動。
A
Ad Copy
Ad copy is the written text in an advertisement that persuades the audience to take a specific action, such as clicking, buying, or signing up.
コピーライティングとメッセージングAIDA Framework
A copywriting framework that guides prospects through Attention, Interest, Desire, and Action to drive conversions.
B
Benefit-Led Copy
Copy that emphasizes the positive outcome or value a customer gains from a product, rather than listing its features.
コピーライティングとメッセージングBody Copy
Body copy is the main text of an advertisement or marketing message that elaborates on the headline and drives the audience toward a desired action.
コピーライティングとメッセージングBrand Glossary
A brand glossary is a centralized reference document defining key terms, phrases, and jargon used consistently across a brand's communications.
コピーライティングとメッセージングBrand Voice
The distinct personality, tone, and language a brand uses consistently across all communications to express its values and connect with its audience.
C
Call to Action (CTA)
A Call to Action (CTA) is a prompt that tells an audience what action to take next, such as 'Buy Now' or 'Subscribe'.
コピーライティングとメッセージングCaption Writing
Caption writing is the craft of composing concise, engaging text that accompanies visual content on social media, ads, or other digital platforms to drive action or engagement.
コピーライティングとメッセージングConversational Copy
Copy that mimics natural, one-on-one human conversation to build rapport and trust, often using informal language and direct address.
コピーライティングとメッセージングCopy Hierarchy
Copy Hierarchy is the structured arrangement of messaging elements by importance, guiding readers from primary claim to supporting details.
コピーライティングとメッセージングCopy Testing
Copy testing evaluates advertising or marketing copy's effectiveness through qualitative or quantitative research before or after launch.
コピーライティングとメッセージングCopy Tone
Copy tone is the emotional inflection and attitude of written messaging, distinct from brand voice, shaped by word choice, sentence rhythm, and punctuation to evoke a specific feeling.
コピーライティングとメッセージングCuriosity Gap
A psychological trigger that creates an information gap, compelling the audience to click or read more to satisfy their curiosity.
F
H
Hashtag Strategy
A plan for selecting and using hashtags to increase content discoverability, engagement, and brand reach on social platforms.
コピーライティングとメッセージングHeadline
The headline is the first line of text in an ad or content that grabs attention and compels further reading.
コピーライティングとメッセージングHeadline Formula
A headline formula is a structured template or pattern used to craft attention-grabbing headlines that follow proven psychological triggers.
L
Landing Page Copy
Persuasive text on a standalone web page designed to convert visitors into leads or customers, focused on a single offer or goal.
コピーライティングとメッセージングLong-Form Copy
Long-form copy is detailed written content that uses extended paragraphs to persuade, educate, or engage readers, often in sales letters, blog posts, or email sequences.
M
Meta Description
A meta description is an HTML attribute that provides a brief summary of a webpage's content, displayed in search engine results.
コピーライティングとメッセージングMicrocopy
Microcopy is the small, functional text in user interfaces that guides actions, reduces friction, and builds trust through clarity and personality.
P
PAS Framework (Problem-Agitate-Solution)
A copywriting framework that structures persuasive messaging by first identifying a problem, then agitating its emotional impact, and finally presenting the solution.
コピーライティングとメッセージングPattern Interrupt
A pattern interrupt is a sudden, unexpected shift in a message that breaks a viewer's autopilot, forcing attention and resetting their mental context.
コピーライティングとメッセージングPersuasive Writing
Persuasive writing is a copywriting approach that uses logic, emotion, and credibility to convince readers to take a specific action.
コピーライティングとメッセージングPower Word
A high-impact word that triggers an emotional or psychological response, making copy more persuasive and memorable.
コピーライティングとメッセージングPreheader Text
The short preview text that appears next to or below the subject line in an email inbox, providing additional context to encourage opens.
コピーライティングとメッセージングProduct Description
A product description is a persuasive text that explains what a product is, its features, benefits, and why a customer should buy it.
コピーライティングとメッセージングPush Notification Copy
Push notification copy is the brief text displayed in mobile or desktop alerts to drive user engagement, re-engagement, or conversions.
R
Reading Level
The complexity of language in a piece of text, measured by factors like sentence length and vocabulary difficulty, often expressed as a grade level.
コピーライティングとメッセージングReview Snippet
A brief excerpt from a customer review, often with star rating, used as social proof in ads, landing pages, or product pages.
コピーライティングとメッセージングRisk Reversal
A copywriting technique that reduces perceived buyer risk by offering guarantees, free trials, or refunds, shifting the risk from customer to seller.
S
Sales Page Copy
Persuasive copy designed to convert visitors into customers on a dedicated sales page, focusing on benefits, urgency, and a clear call to action.
コピーライティングとメッセージングScarcity Messaging
Scarcity messaging leverages limited availability to create urgency and prompt immediate action.
コピーライティングとメッセージングScript Writing (Video Ad)
Script writing for video ads is the craft of composing spoken dialogue, voiceover, and visual directions to sell a product or service within a short-form video format.
コピーライティングとメッセージングSecond-Person Copy
Copywriting that addresses the reader directly as 'you,' creating a personal, conversational tone.
コピーライティングとメッセージングSEO Copywriting
Writing web content that balances audience value with search-engine optimization to rank well and convert readers.
コピーライティングとメッセージングShort-Form Copy
Concise, punchy writing designed to grab attention and communicate a message quickly, often used in ads, social posts, and landing pages.
コピーライティングとメッセージングSlogan
A slogan is a short, memorable phrase used consistently in advertising to reinforce a brand's identity or campaign message.
コピーライティングとメッセージングSocial Proof Copy
Copy that leverages testimonials, reviews, endorsements, or user-generated content to influence purchase decisions by showing others' positive experiences.
コピーライティングとメッセージングStyle Guide (Copy)
A style guide for copy is a set of standards for writing, including voice, tone, grammar, and formatting, to ensure consistency across all brand communications.
コピーライティングとメッセージングSubheadline
A subheadline is a secondary line of text beneath the main headline that expands on the promise or adds context, guiding the reader into the body copy.
T
Tagline
A tagline is a short, memorable phrase that encapsulates a brand's essence, promise, or positioning, used consistently in marketing communications.
コピーライティングとメッセージングTestimonial Copy
Copy that features real customer quotes or paraphrased praise to build trust and credibility.