エンサイクロペディア
すべての用語を、やさしい英語で。
クリエイティブとコンテンツ全体の実務参照集です。— 戦略、コピーライティング、ビジュアルおよび動画制作、フォーマット、テスト、指標、SEO、ブランディング、運用を網羅しています。
50+
定義済み用語数
10
対象分野数
A–Z
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C
Carousel Ad
A carousel ad is a swipeable or clickable ad format that displays multiple images or videos in a single unit, each with its own link.
コンテンツ形式＆チャネルCase Study (Content)
A case study is a detailed content piece that examines a real customer's problem, solution, and results, often used to build credibility and persuade prospects.
コンテンツ形式＆チャネルChannel-Native Creative
Creative assets designed and formatted specifically for a single platform's native environment, leveraging its unique features and user behavior.
コンテンツ形式＆チャネルCollection Ad
A collection ad is a paid social or display ad that showcases multiple products from a brand's product line, often in a grid or carousel format, to drive discovery and cross-sell.
コンテンツ形式＆チャネルCommunity Post
A community post is a piece of content shared within a brand's owned community platform (e.g., Facebook Group, Discord) to engage members, spark discussion, or share updates.
コンテンツ形式＆チャネルContent Calendar
A content calendar is a schedule that plans, organizes, and tracks the creation, publication, and distribution of content across channels.
コンテンツ形式＆チャネルContent Format Testing
Content format testing is the process of systematically comparing different content formats (e.g., video, carousel, long-form copy) to determine which drives the best performance for a given audience and objective.
コンテンツ形式＆チャネルContent Localization
Content localization adapts content for a target market's language, culture, and preferences, going beyond translation to ensure relevance and resonance.
コンテンツ形式＆チャネルContent Pillar
A content pillar is a broad, foundational topic that serves as the core theme for a series of related content pieces, supporting SEO and audience engagement.
コンテンツ形式＆チャネルContent Series
A content series is a planned sequence of related content pieces released over time, designed to build narrative continuity and audience engagement.
コンテンツ形式＆チャネルCross-Posting
Cross-posting is the practice of sharing the same content across multiple social media platforms or channels to maximize reach and efficiency.
E
Earned Media
Earned media is exposure gained through organic methods like word-of-mouth, press coverage, or social shares, without direct payment.
コンテンツ形式＆チャネルEbook (Content Marketing)
An ebook is a long-form digital publication used in content marketing to educate, build authority, and generate leads by offering in-depth information on a specific topic.
コンテンツ形式＆チャネルEmail Newsletter
A regularly distributed email sent to a subscriber list, delivering curated content, updates, or promotions to build relationships and drive engagement.
コンテンツ形式＆チャネルEvergreen Content
Content that remains relevant and valuable to readers long after publication, requiring minimal updates to maintain its usefulness.
I
Influencer Content
Content created by an influencer (not the brand) featuring a product or service, shared on their social channels to leverage their credibility and audience trust.
コンテンツ形式＆チャネルInfographic
A visual representation of information, data, or knowledge designed to present complex information quickly and clearly.
コンテンツ形式＆チャネルInteractive Ad
An interactive ad is a digital advertisement that requires user action—like clicking, swiping, or answering a poll—to engage with the brand message.
コンテンツ形式＆チャネルInteractive Quiz
An interactive quiz is a branded, gamified content format that asks users a series of questions to generate a personalized result, driving engagement and data collection.
L
Landing Page
A standalone web page designed for a specific marketing campaign, focused on driving a single conversion goal.
コンテンツ形式＆チャネルLead Magnet
A lead magnet is a free, valuable offer (like an ebook or checklist) given in exchange for a user's contact information, typically an email address.
コンテンツ形式＆チャネルLivestream
Livestream is a real-time video broadcast over the internet, enabling direct interaction between the broadcaster and viewers.
コンテンツ形式＆チャネルLong-Tail Content
Long-tail content targets niche, specific search queries with in-depth information, often lower volume but higher intent and conversion.
コンテンツ形式＆チャネルLookbook
A lookbook is a curated collection of product or lifestyle images used to showcase a brand's aesthetic, seasonal collection, or creative direction.
O
Omnichannel Creative
A unified creative strategy that delivers consistent, context-aware messaging across all customer touchpoints, from ads to email to in-store.
コンテンツ形式＆チャネルOwned Media
Owned media refers to any digital or physical channel that a brand controls, such as its website, blog, email list, or social media profiles.
P
Paid Media
Paid media refers to any form of advertising where a brand pays to place content on third-party platforms to reach a target audience.
コンテンツ形式＆チャネルPinned Post
A social media post manually pinned to the top of a profile or feed to ensure maximum visibility and longevity.
コンテンツ形式＆チャネルPlayable Ad
An interactive ad format that lets users play a mini-game demo before installing an app, driving engagement and conversion.
コンテンツ形式＆チャネルPodcast
A digital audio series of episodes on a specific topic, available for streaming or download, often used for brand storytelling and audience building.
コンテンツ形式＆チャネルProduct Page
A product page is a dedicated web page that showcases a single product with details, images, and a purchase call-to-action.
R
Reel
A short-form vertical video, typically 15–90 seconds, popularized by Instagram and used for brand storytelling, product demos, and trend participation.
コンテンツ形式＆チャネルRepurposed Content
Repurposed content is existing material adapted for new formats or channels to extend its reach and lifespan without creating from scratch.
S
Shared Media (PESO Model)
Shared media in the PESO model refers to content that audiences share, comment on, or engage with, amplifying reach through organic social distribution.
コンテンツ形式＆チャネルSnackable Content
Bite-sized, easily digestible content designed for quick consumption and sharing on social media and mobile devices.
コンテンツ形式＆チャネルSocial Post
A piece of content published on a social media platform to engage an audience, often combining text, images, or video.
コンテンツ形式＆チャネルSponsored Content
Sponsored content is paid media that matches the look, feel, and function of the platform where it appears, blending editorial with advertising.
コンテンツ形式＆チャネルStatic Ad
A static ad is a non-animated, single-image or text-based advertisement used across digital and print media to convey a message without motion or interactivity.
コンテンツ形式＆チャネルStory Ad
A Story Ad is a full-screen vertical video ad that appears between user stories on social platforms, leveraging ephemeral, immersive content to drive engagement.
U
Ungated Content
Ungated content is freely accessible digital material that doesn't require users to submit personal information or complete a form to view it.
コンテンツ形式＆チャネルUser Poll
A user poll is an interactive content format where audiences vote on a question, providing real-time feedback and engagement.
コンテンツ形式＆チャネルUser-Generated Content (UGC)
Content created by unpaid contributors or fans, often used by brands to build authenticity and social proof.
W
Webinar
A live or recorded online presentation or workshop where an expert shares knowledge with an audience, often used for lead generation and education.
コンテンツ形式＆チャネルWhitepaper
A whitepaper is an authoritative, in-depth report or guide that educates readers on a complex topic, often used in B2B marketing to demonstrate thought leadership.