Il Playbook

Tattiche, analisi e lezioni apprese con fatica dalla pubblicazione di migliaia di annunci statici ad alte prestazioni.

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AI & Operazioni Creative

From brief to feed in an afternoon: the CO8 workflow

A practical, repeatable workflow for going from a rough idea to a batch of on-brand, test-ready static ads — in hours, not weeks.

Gary Hui · May 12, 2026 · 2 min di lettura

AI & Operazioni Creative

Building a creative system: from one-off assets to an engine

Stop making ads one at a time. Build a repeatable system that turns ideas into on-brand creative on demand — the difference between a team that ships and one that scales.

Gary Hui · Apr 26, 2026 · 2 min di lettura

AI & Operazioni Creative

Writing prompts that produce winning ads

Generation is only as good as the intent behind it. A sharp prompt is really a sharp brief — here is how to write one that yields ads worth testing.

Gary Hui · Apr 10, 2026 · 2 min di lettura

AI & Operazioni Creative

From education to conversion: the content-to-creative pipeline

Considered purchases like health products are won by educating before you convert. Here is how to turn knowledge into a pipeline of performance creative.

Gary Hui · Feb 25, 2026 · 2 min di lettura

The Loop — la teoria del volume, ogni settimana.

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