Textoverlay Waste Index: Measuring Loss of Click-Through When Caption Blocks Exceed 20% of Ad Real Estate
When caption blocks exceed 20% of ad real estate, click-through rates drop by an average of 28%. We call this the Textoverlay Waste Index.
플레이북
월 5K–20K개의 고성과 정적 광고를 제작하며 얻은 분석, 테스트 프레임워크, 그리고 값진 교훈 — 이를 추측하는 마케터가 아니라, 이 루프를 직접 운영하는 실무자들이 작성합니다.
When caption blocks exceed 20% of ad real estate, click-through rates drop by an average of 28%. We call this the Textoverlay Waste Index.
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주제별 탐색
실력 유지
이메일 한 통당 하나의 전술만 담습니다 — 분석, 테스트 프레임워크, 그리고 현재 유료 소셜에서 효과를 내고 있는 것들. 군더더기 없이, 언제든 구독을 해지할 수 있습니다.