The Playbook

Tactics, teardowns, and hard-won lessons from shipping thousands of high-performing static ads.

All Case Studies Creative Strategy Methodology Operations Performance

Creative Strategy

The psychology of the scroll: winning the first second

Your ad competes with everything else in the feed for a sliver of attention. Understanding how people actually scroll is the foundation of every winning static.

Mar 17, 2026 · 2 min read

Methodology

Beyond DTC: applying the volume playbook anywhere

The creative-volume playbook was forged in DTC, but the logic applies anywhere attention is bought. Here is how it travels.

Mar 13, 2026 · 2 min read

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New teardowns and tactics on high-performing static ads. No fluff.