We built CO8.ai because we needed it — to scale two of the fastest-growing brands in the world.
CO8.ai was never meant to be a product. It was built to solve a problem both founding teams kept hitting at full speed: budget was never the bottleneck — producing enough high-quality creative, fast enough, was.
At IM8, we were running thousands of ads a month. At Comfrt, a small team was scaling on social with relentless creative output. In both, the constraint was the same — you can always spend more, but you can't always make enough great creative to feed the machine.
So we built the engine that fixed it. It turned that bottleneck into an advantage, generating studio-quality static ads in volume — without an agency, a large creative team, or weeks of turnaround. After seeing what it did for two category-defining companies, opening it up to everyone was an easy decision.
Proven in the wild
Before CO8.ai was a product, it was the unfair advantage powering two of the fastest-growing direct-to-consumer companies in the world.
The fastest-growing supplements brand in history. Co-founded with David Beckham and wholly owned by Prenetics, IM8 is on track to surpass $200M in revenue in just its second year — fueled by thousands of high-performing ads a month, produced with CO8.ai.
The world's fastest-growing DTC brand, generating more than $1.5 billion in annual revenue. Built on creators and relentless creative output — a small team shipping a massive volume of high-quality static ads, at a pace nobody thought possible.
Our philosophy
Every team scaling on paid social hits the same wall: you can always spend more, but you can't always make more — not enough high-quality creative, not fast enough. CO8.ai was built to turn that bottleneck into an advantage.
More quality creative means more tests. More tests means more winners. More winners means you scale. That's the whole methodology — and it's how two brands went from zero to category-defining.
Output a month of static ads in an afternoon. The more you can test, the faster you find what works.
Studio-grade ads that look designed and stay on brand — not obvious AI output that kills performance.
A handful of people producing what used to take an agency. Headcount stops being the ceiling.
Purpose-built for high-performing static ads — the format that actually moves DTC growth.
The founders
CO8.ai wasn't dreamed up in a boardroom. It was forged inside two of the fastest-growing consumer brands on earth — by the operators who needed it to win.
Chief Executive Officer & Co-Founder
“Great creative shouldn't require a big agency or a huge team. We saw firsthand what this platform did inside IM8 and Comfrt — keeping it in-house stopped making sense. CO8.ai puts the ability to make high-performing static ads, at scale, into anyone's hands. That's the whole point.”
Former AI growth strategist, IM8
Co-Founder
“At IM8 we were running thousands of ads a month, and the constraint was never spend — it was creative. We couldn't produce enough high-quality work fast enough to feed the machine. CO8.ai fixed that, and it became one of the biggest reasons we scaled the way we did. When a tool is this good, you don't keep it to yourself.”
Co-Founder & CEO, IM8 · CEO, Prenetics (NASDAQ: PRE)
Co-Founder
“Comfrt was built on creators, community, and relentless creative output — and creative volume is brutal when you're scaling on social. CO8.ai let a small team produce a massive amount of high-quality static ads at a pace we never thought possible. It's been an unfair advantage.”
Founder & CEO, Comfrt
Advisors
Strategic Advisor
One of Southeast Asia's most prolific consumer-tech founders. Joel built and scaled Groupon Malaysia and later Fave (acquired by Pine Labs), reaching millions of consumers and merchants across the region. He advises CO8.ai on consumer growth, go-to-market, and turning creative volume into a true performance engine.
Founder of Fave · Groupon Malaysia · KFit
Strategic Advisor
Marc is the CEO of The HOTH, one of the world's largest SEO and content-marketing companies, where he scaled a productized marketing engine serving tens of thousands of businesses. He advises CO8.ai on demand generation, marketing operations, and helping brands convert high-volume creative into measurable, repeatable growth.
CEO, The HOTH
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