How IM8 shipped thousands of static ads a month

The ambition

IM8 — the health and longevity brand co-founded with David Beckham and wholly owned by Prenetics (NASDAQ: PRE) — set out to grow faster than any supplements brand before it. That ambition translated directly into a creative requirement most teams never confront: feed paid social an enormous, never-ending supply of high-quality ads.

At the scale IM8 was targeting, creative was not a project with a start and end date. It was a factory that had to run every single day, across markets, products, and angles.

The breaking point

Like every fast-scaling DTC brand, IM8 hit the wall early. Agencies were too slow and too expensive at the volume required, and every revision round added days. Hiring a large in-house design team would have been costly, hard to manage, and still not fast enough to feed a daily testing cadence. Budget was available; creative was the constraint that capped growth.

This is the moment most brands quietly accept a ceiling. IM8 refused to.

The engine

Rather than scale headcount linearly with creative demand, the team built an internal engine — what would become CO8.ai — to generate studio-quality static ads in volume. A small team began producing what used to require an entire agency, on a timeline measured in hours rather than weeks.

The output fed a high-velocity testing program: many concepts, many angles, constant iteration on winners. Crucially, the engine encoded the brand, so volume never came at the cost of consistency. Creative stopped being the thing that throttled spend and became the thing that unlocked it.

How the cadence ran

The rhythm was relentless and simple: generate a wide batch of on-brand concepts, curate to the strongest, launch as a test cohort, read the feed, and regenerate around winners — then repeat, every week. Because production was no longer the bottleneck, the limiting factor became how fast the team could read results and form the next hypothesis.

The result

Powered in part by that creative engine, IM8 became the fastest-growing supplements brand in history, on track to surpass $200M in revenue in just its second year. The creative volume was not a side effect of the growth — it was one of its primary drivers.

The lesson for everyone else

IM8's advantage was not a secret audience or a magic budget. It was the ability to produce enough high-quality, on-brand creative to feed an aggressive testing machine, week after week. That capability used to require the resources of a category leader. It is exactly what CO8.ai now puts in anyone's hands.