The Creative Process Encyclopedia

A reference glossary for the D2C creative process — strategy, production, testing, metrics, channels, and operations, explained in plain terms.

すべて Strategy & Ideation Production & Formats Testing & Optimization Metrics & Performance Platforms & Channels Operations & Scale

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Attribution assigns credit to touchpoints (e.g., ads, creatives) that lead to a conversion, showing which efforts drive results.

The percentage of people who click on an ad after seeing it, measuring initial engagement.

The percentage of users who complete a desired action, such as a purchase, after clicking an ad.

Cost Per Click (CPC) is the amount an advertiser pays each time a user clicks on their ad.

Cost per 1,000 impressions, measuring how much you pay for ad views regardless of clicks or conversions.

Total cost to acquire a new customer, including ad spend, creative production, and overhead.

A digital advertising approach where advertisers pay for measurable outcomes like clicks, impressions, or conversions, rather than flat fees.

Revenue generated per dollar spent on advertising, calculated as total ad revenue divided by total ad spend.

CO8 で高品質な静止画広告を大規模に生成しましょう。