플레이북

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전체 AI & 크리에이티브 옵스 브랜드 & 일관성 사례 연구 크리에이티브 전략 크리에이티브 테스트 크리에이티브 볼륨 성과 & 지표 유료 소셜 확장

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크리에이티브 전략

Glocalizing Landings vs Calling Shot: You Control Collage Variation Backgrounds with Only One Banner Template Turned 90 Degrees

Learn how to glocalize ad creatives by rotating a single banner template 90°, enabling endless background variations without sacrificing brand consistency.

Gary Hui· Jun 21, 2025 · 13 분 분량

성과 & 지표

Temporal Micro-Depreciation Ceiling: Marking CO8 Creatives Declining Passage Metric After 5K Impressions and Triggering Re-entry With Offset Variant

D2C ad performance peaks early. Learn how to detect creative decay at 5K impressions and revive campaigns with a strategic offset variant before ad fatigue hits.

Gary Hui· Jun 8, 2025 · 14 분 분량

크리에이티브 전략

Motion Mimicry in Static: Implied Movement through Static Geometric Arrangements for Higher Engagement

Learn how static ads can imply motion through geometric arrangements, boosting engagement and outperforming video in certain scenarios.

Gary Hui· Jun 7, 2025 · 12 분 분량

성과 & 지표

LTV Forecasting for Static Units: Behavioral Decay Modeling With Ad-Verified Event Triggers

Learn how to forecast LTV for static ad units by modeling behavioral decay and leveraging ad-verified event triggers to optimize creative spend.

Gary Hui· May 31, 2025 · 12 분 분량

성과 & 지표

Vertical vs Square Debate: How Aspect Ratio Switching Affects Completion Rates in Feed vs Story Placements

Does vertical or square ad creative really perform better? New data on aspect ratio switching reveals surprising completion rate shifts between feed and story placements.

Gary Hui· May 28, 2025 · 12 분 분량

크리에이티브 테스트

Cohort Splicing: Isolating Budget Pockets to Test Creative Variants Without Cannibalizing Core ROAS

Most ad testing cannibalizes core ROAS. Cohort splicing lets you isolate budgets by audience slice to test new variants without diluting winning campaigns.

Gary Hui· May 24, 2025 · 13 분 분량

크리에이티브 전략

Mobile-First Hierarchy: How 3-Second Active Viewing Reshapes AI Ad Layout

The 3-second rule forces a redesigned ad layout: dominant hero, thumb-stopping hook, and a clear next step on mobile-first AI-generated creatives.

Gary Hui· May 17, 2025 · 12 분 분량

크리에이티브 전략

Soft Lock Variations: Proposing a Collage Insert Protocol for Running Within Critical Limits Without Rolling Identity Deformation

Running creative at high velocity risks identity deformation. This article proposes a collage insert protocol to swap soft lock variations within critical limits without losing brand cohesion.

Gary Hui· May 16, 2025 · 11 분 분량

크리에이티브 테스트

The Velocity Paradox: Why Faster Iteration Without Guardrails Kills Performance and How to Fix It

Iterating faster often backfires: more ads, lower ROAS. Learn why velocity needs guardrails—and how to recalibrate for consistent performance.

Gary Hui· May 14, 2025 · 12 분 분량

주제별 탐색

퍼포먼스 마케팅360 정적 광고311 크리에이티브 테스트301 크리에이티브 전략275 크리에이티브 볼륨222 광고 피로221 확장188 AI 크리에이티브185 유료 소셜129 D2C 성장124 브랜드 일관성86 크리에이티브 옵스33 사례 연구21

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